Marketing and Sales Director

Reflections Retirement Community; Columbus (IN); On-site; USD 64,000 - 65,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with employer match

Paid Time Off

Employee referral program

Wellness programs

Job summary

Reflections Retirement Community in Columbus, IN is seeking a full-time marketing and sales professional to drive occupancy through strategic outreach and compelling tours.

You will cultivate relationships with local physicians and senior services, manage digital and traditional channels, and ensure a seamless CRM workflow to convert leads into residents.

Qualifications

• Associates Degree preferred.
• 3+ years in sales, marketing or community outreach required.
• Valid Driver's License.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the community marketing and sales program to achieve resident occupancy.
• Develop relationships with physicians, senior centers, and home health to maximize referrals.
• Promote the community on social media with mission-driven content.
• Oversee marketing channels including paid ads, digital, and traditional outreach.
• Bridge marketing and sales with campaigns and outreach to generate leads and revenue.
• Deliver tailored tours for prospective residents and families.
• Implement follow-up strategies to nurture inquiries.
• Manage the CRM to track leads and follow-ups.

Skills

Sales experience

Marketing

Community outreach

CRM

Education

Associates Degree

Tools

CRM

Paycom

Job description

Job Details

Job Location: Vivera Senior Living of Columbus - Columbus, IN 47201

Position Type: Full Time

Salary Range: $64,000.00 - $65,000.00

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)