Community Marketing Director

Green Oaks of Holland; Toledo (OH); On-site; USD 110,000 - 170,000; Full time

Job summary

Green Oaks of Holland is seeking a Marketing and Sales Director to lead the lease-up from the ground up. You will drive community marketing and sales programs, build partnerships with physicians, senior centers, and home health providers, and create a compelling social media presence that reflects our mission of love, compassion, and dignity.

In this role you will oversee multiple channels, align marketing with sales, deliver exceptional tours, and implement timely follow-ups while managing the

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.

Responsibilities

• Lead the community marketing and sales program to achieve resident occupancy.
• Build relationships with local professionals to maximize referrals.
• Promote a positive social media presence aligned with our mission and values.
• Manage multiple marketing channels (paid, digital, traditional) to engage residents and stakeholders.
• Bridge marketing and sales with strategies that generate leads and drive revenue.

Skills

Sales experience

Marketing experience

Communication skills

Interpersonal skills

Closing skills

CRM software

Data-driven decisions

Education

Associate degree

Tools

CRM software

Job description

We are seeking a Marketing and Sales Director to lead our lease-up from the ground up: Green Oaks of HollandAre you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredPrior Assisted Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)