Commercialization Lead - Channel Growth & GTM (Hybrid)

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision

401(k) and stock purchase plan

Paid time off and holidays

Tuition reimbursement

Discounts on Stanley tools & products

Job summary

Stanley Brand, part of Stanley Black & Decker, invites candidates for a Commercialization Manager role in Towson, MD. This hybrid position supports regional category management, GTM strategies, and channel partnerships to drive growth and market share.

You will translate brand priorities into actionable plans, develop sell-in materials, and collaborate across sales, channel, and partner teams. The salary range and comprehensive benefits make this a compelling opportunity.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.

Responsibilities

• Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell‑in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley’s brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.
• Leads cross‑functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.

Skills

Commercial acumen

Analytical skills

Data-driven decisions

Channel marketing

Multi-channel experience

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA preferred

Job description

Stanley Brand, part of Stanley Black & Decker, invites candidates for a Commercialization Manager role in Towson, MD. This hybrid position supports regional category management, GTM strategies, and channel partnerships to drive growth and market share.

You will translate brand priorities into actionable plans, develop sell-in materials, and collaborate across sales, channel, and partner teams. The salary range and comprehensive benefits make this a compelling opportunity.