Commercialization Manager, Stanley Brand

Black & Decker (U.S.) Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision

401(k) and stock purchase plan

Paid time off and holidays

Tuition reimbursement

Discounts on Stanley tools & products

Job summary

Stanley Brand, part of Stanley Black & Decker, invites candidates for a Commercialization Manager role in Towson, MD. This hybrid position supports regional category management, GTM strategies, and channel partnerships to drive growth and market share.

You will translate brand priorities into actionable plans, develop sell-in materials, and collaborate across sales, channel, and partner teams. The salary range and comprehensive benefits make this a compelling opportunity.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.

Responsibilities

• Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell‑in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley’s brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.
• Leads cross‑functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.

Skills

Commercial acumen

Analytical skills

Data-driven decisions

Channel marketing

Multi-channel experience

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA preferred

Job description

Commercialization Manager, Stanley Brand

Towson, MD Hybrid- 3 days in office 2 days remote Up to 20% travel, as needed. Come build your career! It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

The Job

As a Commercialization Manager, Stanley Brand, you’ll be part of our Tools & Outdoor team working as a hybrid employee in Towson, MD. You’ll get to:

• Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell‑in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley’s brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.
• Leads cross‑functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data‑driven decision‑making skills leveraging insights and market trends.

The Details

The Salary range for this position is $77,600.00 - $124,900.00. This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job‑related knowledge, skills, qualifications, experience and in compliance with local wage requirements.

The salary range may vary for other locations.

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well‑being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
• And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our digital learning portal.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state‑of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us! #LI-DF1 #LI-Hybrid

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password. Know Your Rights: Workplace discrimination is illegal (eeoc.gov) This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.