Commercialization Manager: GTM Launch & Marketing Lead

Therma-Tru Doors; Deerfield (IL); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Fortune Brands Innovations is seeking a Commercialization Manager to lead go-to-market plans for new product introductions across the Outdoors portfolio. This role partners with Product, Brand, Channel Marketing, Sales and Operations to translate strategy into actionable launch plans and assets.

Based in our Deerfield, IL campus with Monday/Friday remote flexibility, you will drive timelines, budgets, and cross-functional collaboration to ensure successful launches for B2B and B2C channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in product marketing, commercialization, brand marketing or integrated marketing communications.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Serve as the product marketing lead for assigned new product introductions, working cross-functionally with Product Management, Brand, Channel Marketing, Sales and Operations to translate product strategy into actionable go-to-market plans.
• Develop and document tiered commercialization plans based on the size of the opportunity, business priorities, target audiences, channel requirements and level of launch support needed.
• Lead the timely development and delivery of commercialization assets, including sales enablement materials, product literature, catalogs, packaging, digital content, product imagery and renderings, videos, training materials, customer communications and launch presentations.
• Partner with Project Management and cross-functional teams to establish launch milestones, owners, dependencies and decision points; maintain visibility into commercialization readiness and proactively elevate risks that could affect launch timing, customer readiness or business results.
• Provide strategic direction and actionable briefs to internal creative teams and external agency partners, ensuring deliverables align with approved product positioning, messaging, brand standards and channel requirements.
• Partner with Product Management and Engineering to translate technical product information and obtain files and specifications required for asset development.
• Partner with the Trade Show team to identify priority product introductions and provide the messaging, imagery, videos, demonstrations and training content needed to support effective launch activation at national shows and customer events.
• Coordinate packaging and artwork development, when required, from initial messaging and design through cross-functional review and final production approval.
• Develop launch budget requirements and manage approved commercialization investments to ensure resources are aligned with launch priorities, forecast expectations and business objectives.
• Manage multiple concurrent commercialization workstreams across brands, product categories and channels, balancing resources and priorities to ensure the highest-impact launches receive the appropriate level of support.
• Conduct post-launch reviews to assess execution, capture cross-functional feedback and identify opportunities to optimize launch support and improve future commercialization processes.

Skills

Product marketing

Commercialization

Brand marketing

Integrated marketing communications

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Microsoft Office Suite

Job description

Fortune Brands Innovations is seeking a Commercialization Manager to lead go-to-market plans for new product introductions across the Outdoors portfolio. This role partners with Product, Brand, Channel Marketing, Sales and Operations to translate strategy into actionable launch plans and assets.

Based in our Deerfield, IL campus with Monday/Friday remote flexibility, you will drive timelines, budgets, and cross-functional collaboration to ensure successful launches for B2B and B2C channels.