Commercialization Lead - Growth & GTM Strategy (Hybrid)

Stanley Black and Decker Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision, andDis/

401(k)

Employee Stock Purchase Plan

Paid time off and tuition reimburse

Tool discounts

Job summary

Stanley Black & Decker Inc. in Towson, MD, is seeking a Commercialization Manager for Stanley Brand. This hybrid role blends strategic oversight with hands-on execution across regional category management, GTM strategies, and partner collaboration.

The ideal candidate has 3+ years in category management or product commercialization, strong analytical skills, and experience across Retail, Commercial, and Distribution channels, including hardware or home improvement products.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution, ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.

Responsibilities

• Partner with channel and sales teams to support regional category management and GTM strategies to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell-in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global brand and category strategies into targeted channel initiatives for North America.
• Leads cross-functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.

Skills

Category management

Product commercialization

Channel marketing

Sales strategy

Data-driven decisions

Education

Bachelor's degree in Marketing or Business

Job description

Stanley Black & Decker Inc. in Towson, MD, is seeking a Commercialization Manager for Stanley Brand. This hybrid role blends strategic oversight with hands-on execution across regional category management, GTM strategies, and partner collaboration.

The ideal candidate has 3+ years in category management or product commercialization, strong analytical skills, and experience across Retail, Commercial, and Distribution channels, including hardware or home improvement products.