Global Brand Strategist (Product Strategy) – Hybrid

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 52,000 - 83,000; Full time

Benefits offered by this job

Medical

Dental

Life insurance

Vision

Disability

401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Well-being programs

tool discounts

Job summary

Stanley Black & Decker, Inc. in Towson, MD is seeking a Global Associate Brand Manager (Product Strategy) with a hybrid work arrangement.

This role supports the development and execution of impactful brand strategy across our iconic portfolio in North America, collaborating with product, sales and legal teams to drive consistent brand messaging and innovative marketing playbooks. You will manage day-to-day project activities, own a project portfolio, and partner cross-functionally to streamline

Qualifications

• 1+ years in a marketing or brand role.
• Data-driven with ability to analyze end-user needs.
• Strong communication and cross-functional collaboration.
• Excellent project management and organizational skills.

Responsibilities

• Support coordination and strategic partnership with multi-functional marketing team in development and implementation of plans with excellence.
• Help manage creative development process: Start new jobs, develop creative briefs, review creative provided by internal studio partners and provides feedback.
• Be a steward of the Brand portfolio across the organization – lead development and adherence to Brand Guidelines as well as manage brand creative assets to provide to multi-functional partners.
• Collaborate with Product, Sales, and Commercial teams in development of new product innovation to provide Brand input.
• Lead marketing execution including naming & messaging, packaging, photography, digital and other content development, video content.
• Collaborate with Product, Design and Structure, as well as our Legal team on packaging development to deliver brand consistency and optimize shopper experience.
• Full project ownership.
• Execute deliverables by proactively driving collaboration and communication across project stakeholders.
• Call out and bring forward identified gaps, needs, interdependencies, wins, and challenges impacting activation.

Skills

Brand management

Project coordination

Strategic thinking

Cross-functional teamwork

Strong communication

Job description

Stanley Black & Decker, Inc. in Towson, MD is seeking a Global Associate Brand Manager (Product Strategy) with a hybrid work arrangement.

This role supports the development and execution of impactful brand strategy across our iconic portfolio in North America, collaborating with product, sales and legal teams to drive consistent brand messaging and innovative marketing playbooks. You will manage day-to-day project activities, own a project portfolio, and partner cross-functionally to streamline