Chief Omnichannel Experience Architect
Eversana1
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Descrizione del lavoro
EVERSANA is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to patient needs through data, content, and insights. You will guide cross-functional teams to develop Website/IVA Strategy, Omnichannel Plan, and content recommendations while ensuring accessibility and inclusivity.
Collaborate with senior leadership to drive growth, analyze data for actionable insights, and develop innovative deliverables that enhance client success in the
Competenze
- Bachelor's degree in marketing, communications, or a related field.
- 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or related field.
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
- Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
- Strong analytical skills, with experience using data and customer research to inform strategic decisions.
- Expertise with Microsoft Office tools (PowerPoint, Word, Excel).
- Proficiency with digital collaboration and journey mapping tools (Miro, Mural, Airtable).
- Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe).
- Adept at using AI systems and frameworks.
Mansioni
- Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
- Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives.
- Understand end-user needs and analyze user flows to reduce friction while ensuring accessibility & inclusivity.
- Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation.
- Analyze qualitative and quantitative data to generate actionable insights and translate into data-backed stories and strategic recommendations for clients.
- Support manager and Experience Strategy leadership on organic growth and new business initiatives.
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth.
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development and inclusive behaviors.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
EVERSANA is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to patient needs through data, content, and insights. You will guide cross-functional teams to develop Website/IVA Strategy, Omnichannel Plan, and content recommendations while ensuring accessibility and inclusivity.
Collaborate with senior leadership to drive growth, analyze data for actionable insights, and develop innovative deliverables that enhance client success in the
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