Experience Strategy VP, Omnichannel Health

Wasson Enterprise

New York (NY)

On-site

USD 180,000 - 260,000

Full time

14 days+

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Job summary

EVERSANA INTOUCH seeks a VP of Experience Strategy to lead a high-performing team in designing data-driven, omnichannel experiences for patient and physician audiences across markets. This role drives cross-disciplinary collaboration and leverages analytics to deliver personalized solutions.

You will shape omnichannel plans, mentor staff, support pitches, and partner with Analytics to optimize the customer journey.

Qualifications

Bachelor's degree in marketing, communications, or a related field.
12+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or related field.
3+ years of people management experience.
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
Exceptional communication and presentation skills.
Strong analytical and user experience skills with data-driven decisions.
Proficiency with Microsoft Office tools (PowerPoint, Word, Excel).
Familiarity with digital collaboration and journey mapping tools (Miro, Mural, Airtable).
Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe).
Adept at using AI systems and frameworks.

Responsibilities

Set a vision for experience transformation and drive cross-disciplinary collaboration.
Develop omnichannel plans and lead workshops across teams.
Partner with Analytics to iterate and optimize the Omnichannel Plan.
Author tactical briefs and align with brand strategy; elevate every customer interaction.
Guide development of Experience Strategy expertise and career growth.
Support new business initiatives by contributing strategic insights and pitches.
Demonstrate commitment to diversity, equity, and inclusion through actions.
All other duties as assigned.