VP, Experience Strategy & Omnichannel Growth

EVERSANA INTOUCH; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Vice President, Experience Strategy to lead a high-performing team delivering data-driven, omnichannel experiences for patient and physician audiences across markets. This role drives cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge.

The VP will leverage advanced technology stacks and analytics to deliver personalized solutions, partnering with analytics and

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel, Experience, or Digital Strategy.
• 3+ years of people management experience.
• Experience in Pharmaceutical, Biotech, or Healthcare Marketing.
• Strong communication and presentation skills with senior stakeholders.
• Analytical skills and UX-focused using data and customer research.
• Proficiency with Microsoft Office tools (PowerPoint, Word, Excel).
• Knowledge of journey mapping tools (Miro, Mural, Airtable).
• Experience with marketing automation and CRM platforms (Veeva, SFMC, Adobe).
• Adept at using AI systems and frameworks.

Responsibilities

• Set a vision for experience transformation drawing from best-in-class firms.
• Build vital internal and external relationships to capitalize on opportunities.
• Demonstrate understanding of financials and ownership of utilization.
• Identify moments and barriers in the customer journey with Omnichannel Plans.
• Partner with Analytics to iterate and optimize the Omnichannel Plan.
• Author tactical briefs and align with brand strategy across touchpoints.
• Guide team development in Experience Strategy expertise and growth.
• Support new business by contributing strategic insights in pitches.
• Model DEI, manage bias, and foster inclusive behaviors.
• Perform all other duties as assigned.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

People Management

Pharma Marketing

Communication

Data Analytics

UX Research

Journey Mapping

Office Tools

Education

Bachelor's degree

Tools

PowerPoint

Word

Excel

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

AI Systems

Job description

EVERSANA INTOUCH is seeking a Vice President, Experience Strategy to lead a high-performing team delivering data-driven, omnichannel experiences for patient and physician audiences across markets. This role drives cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge.

The VP will leverage advanced technology stacks and analytics to deliver personalized solutions, partnering with analytics and