Director, Experience Strategy

Eversana1; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

EVERSANA is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to patient needs through data, content, and insights. You will guide cross-functional teams to develop Website/IVA Strategy, Omnichannel Plan, and content recommendations while ensuring accessibility and inclusivity.

Collaborate with senior leadership to drive growth, analyze data for actionable insights, and develop innovative deliverables that enhance client success in the

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or related field.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (PowerPoint, Word, Excel).
• Proficiency with digital collaboration and journey mapping tools (Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe).
• Adept at using AI systems and frameworks.

Responsibilities

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives.
• Understand end-user needs and analyze user flows to reduce friction while ensuring accessibility & inclusivity.
• Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation.
• Analyze qualitative and quantitative data to generate actionable insights and translate into data-backed stories and strategic recommendations for clients.
• Support manager and Experience Strategy leadership on organic growth and new business initiatives.
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development and inclusive behaviors.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

AI Systems

Education

Bachelor's degree

Tools

PowerPoint

Word

Excel

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Job description

WHAT DOES A DIRECTOR, EXPERIENCE STRATEGY DO?

The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc,
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
• Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

WHAT ARE WE LOOKING FOR?

• Bachelor's degree in marketing, communications, or a related field.
• 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks

OUR CULTURAL BELIEFS:

• Patient Minded I act with the patient's best interest in mind.
• Client Delight I own every client experience and its impact on results.
• Take Action I am empowered and empower others to act now.
• Grow Talent I own my development and invest in the development of others.
• Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
• Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
• Embrace Diversity I create an environment of awareness and respect.
• Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers . More information about EVERSANA's benefits package can be found at eversana.com/careers . EVERSANA reserves the right to modify this base salary range and benefits at any time.

From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and i