Director, Omnichannel Experience Strategy

EVERSANA INTOUCH; Chicago (IL); On-site; USD 150,000 - 190,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user insights, and technology. You will shape personalized journeys by collaborating with internal teams, clients, and agency partners.

The role requires 8+ years in Omnichannel/Experience/Digital Strategy, healthcare marketing experience, strong communication and analytical skills, and fluency with Miro, Mural, Airtable,

Qualifications

• 8+ years of experience in Omnichannel/Experience/Digital Strategy
• Experience in Pharmaceutical/Biotech/Healthcare Marketing
• Strong communication and presentation skills
• Strong analytical skills using data and customer research to inform strategic decisions
• Proficiency with Microsoft Office tools (PowerPoint, Word, Excel)

Responsibilities

• Lead the execution of Experience Strategy deliverables including Website/IVA Strategy and Omnichannel Plan
• Partner with XS leadership on omnichannel plans and content initiatives
• Understand end-user needs and optimize user flows for accessibility
• Ensure alignment with brand strategy and produce briefs and documentation
• Analyze qualitative and quantitative data to generate insights and strategic recommendations
• Support leadership on organic growth and new business initiatives

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Pharma/Healthcare Marketing

Communication

Analytical Skills

Leadership

Presentation Skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

AI Systems

Job description

EVERSANA INTOUCH is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user insights, and technology. You will shape personalized journeys by collaborating with internal teams, clients, and agency partners.

The role requires 8+ years in Omnichannel/Experience/Digital Strategy, healthcare marketing experience, strong communication and analytical skills, and fluency with Miro, Mural, Airtable,