Director, Omnichannel Experience Strategy

Eversana; Chicago (IL); Hybrid; USD 123,000 - 170,000; Full time

Job summary

EVERSANA is seeking a Director of Experience Strategy to lead omnichannel design and optimization for healthcare and life sciences brands. You will shape customer journeys using real-time data, content, and insights, partnering with clients and internal teams to deliver measurable impact.

You will drive core deliverables, mentor a team, and help grow our capabilities in personalization and modular content while advancing DEI and patient-focused outcomes.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools
• Proficiency with digital collaboration and journey mapping tools
• Working knowledge of marketing automation and CRM platforms
• Adept at using AI systems and frameworks

Responsibilities

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy and Omnichannel Plan.
• Partner with leadership on advanced omnichannel plans and personalization strategies.
• Understand end-user needs and improve user flows to reduce friction and improve accessibility.
• Create briefs andImplementation documentation for program execution.
• Analyze data to generate insights and translate into data-backed strategic recommendations.
• Support management on organic growth and new business initiatives.
• Collaborate with senior leadership to define innovative deliverables driving client success.
• Demonstrate commitment to diversity, equity and inclusion through development and inclusive behaviors.
• All other duties as assigned

Skills

Omnichannel strategy

Experience strategy

Digital strategy

Strong communication

Analytical skills

Microsoft Office

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

AI systems

Education

Bachelor's degree

Tools

Microsoft Office

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Job description

EVERSANA is seeking a Director of Experience Strategy to lead omnichannel design and optimization for healthcare and life sciences brands. You will shape customer journeys using real-time data, content, and insights, partnering with clients and internal teams to deliver measurable impact.

You will drive core deliverables, mentor a team, and help grow our capabilities in personalization and modular content while advancing DEI and patient-focused outcomes.