Channel Partner Growth Manager (MSP/VAR & SI)

workfully; United States; On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Generous Time Off

Top-Tier Tech

Career Growth & Development

Health Benefits

401(k) Retirement Plan

Competitive Compensation

Job summary

Workfully is seeking a New Business Partner Development Manager in the United States to own the full partner lifecycle—from recruitment and onboarding to activation and account growth.

You will recruit MSPs, VARs, and System Integrators, drive activation and revenue growth, manage the partner pipeline in Salesforce, and collaborate with Marketing, Sales, and Enablement to scale the partner ecosystem across regions.

Qualifications

• 3-5+ years’ experience in B2B sales, channel management, or partner development (SaaS or UCaaS preferred).
• Proven ability to recruit and activate partners that deliver measurable MRR.
• Strong understanding of MSP, VAR, or IT consulting business models.
• Excellent communication and relationship-building skills with C-level executives.
• Analytical, structured, and data-driven approach to territory and account management.
• Willingness to travel for partner meetings and events.
• Proficiency in English (additional languages a plus).
• Experience using Salesforce or other CRMs.

Responsibilities

• Recruit, onboard, and develop new channel partners (MSPs, System Integrators, and IT Consultants), managing the full partner acquisition lifecycle from prospecting through successful launch.
• Drive partner activation by delivering enablement sessions, business planning workshops, and hands-on support to accelerate first deals and recurring revenue growth.
• Build and maintain trusted relationships with partners at all levels, including C-suite stakeholders, identifying growth opportunities through joint business planning and regular performance reviews.
• Develop and execute partner go-to-market strategies in collaboration with Marketing, Business Development, and Technical Enablement teams to maximize partner success and market expansion.
• Manage partner pipeline, sales activities, and forecasting through Salesforce CRM, ensuring data accuracy and providing regular updates on recruitment, activation, pipeline, and revenue performance.
• Collaborate cross-functionally with internal stakeholders to continuously improve partner programs, contribute to regional growth initiatives, and implement scalable best practices across the business.
• Consistently achieve and exceed partner recruitment, activation, MRR, and sales targets while executing against agreed KPIs and development objectives.

Skills

B2B sales

Channel management

Partner development

Sales enablement

CRM usage

English proficiency

Tools

Salesforce

Job description

Workfully is seeking a New Business Partner Development Manager in the United States to own the full partner lifecycle—from recruitment and onboarding to activation and account growth.

You will recruit MSPs, VARs, and System Integrators, drive activation and revenue growth, manage the partner pipeline in Salesforce, and collaborate with Marketing, Sales, and Enablement to scale the partner ecosystem across regions.