California Distribution Sales Director – Generators & Partners

ccetc; California; On-site; USD 120,000 - 190,000; Full time

Job summary

ccetc is expanding its California distribution sales leadership team to drive revenue growth across the region. The Director or Manager will lead a high-performing group of account managers and field reps, building strong distributor and end-user partnerships.

The role requires 8+ years in B2B selling in power generation or electrical distribution, plus 5+ years of sales leadership. You will set strategy, coach teams, and travel regionally to close major deals.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 8+ years of direct B2B selling experience in power generation, industrial equipment, or electrical distribution.
• 5+ years of sales leadership experience managing and developing sales teams.
• Strong track record of delivering revenue growth and achieving ambitious goals.
• Deep understanding of natural gas and diesel generator systems, transfer switches, and power distribution equipment.
• Excellent leadership, communication, and relationship-building skills.
• Strong business acumen with hands-on execution ability.
• Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Responsibilities

• Lead, inspire, and develop a regional sales team of distribution account managers and field sales representatives.
• Provide coaching, training, and clear performance expectations to drive success.
• Recruit, onboard, and retain top sales talent to build a winning regional sales organization.
• Develop and execute sales strategies delivering revenue growth and market share expansion.
• Set quarterly and annual targets, forecast performance, and ensure the team hits their numbers.

Skills

B2B sales leadership

Regional sales management

Power generation knowledge

Negotiation and closing

Relationship building

Forecasting and budgeting

Education

Bachelor’s degree in Business, Engineering, Electrical, Mechanical or related field

Master’s degree

Tools

Microsoft Office Suite

CRM software

Job description

ccetc is expanding its California distribution sales leadership team to drive revenue growth across the region. The Director or Manager will lead a high-performing group of account managers and field reps, building strong distributor and end-user partnerships.

The role requires 8+ years in B2B selling in power generation or electrical distribution, plus 5+ years of sales leadership. You will set strategy, coach teams, and travel regionally to close major deals.