Director or Manager of Distribution Sales – Power Generation (Gas & Diesel Generators)

ccetc; California; On-site; USD 120,000 - 190,000; Full time

Job summary

ccetc is expanding its California distribution sales leadership team to drive revenue growth across the region. The Director or Manager will lead a high-performing group of account managers and field reps, building strong distributor and end-user partnerships.

The role requires 8+ years in B2B selling in power generation or electrical distribution, plus 5+ years of sales leadership. You will set strategy, coach teams, and travel regionally to close major deals.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 8+ years of direct B2B selling experience in power generation, industrial equipment, or electrical distribution.
• 5+ years of sales leadership experience managing and developing sales teams.
• Strong track record of delivering revenue growth and achieving ambitious goals.
• Deep understanding of natural gas and diesel generator systems, transfer switches, and power distribution equipment.
• Excellent leadership, communication, and relationship-building skills.
• Strong business acumen with hands-on execution ability.
• Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Responsibilities

• Lead, inspire, and develop a regional sales team of distribution account managers and field sales representatives.
• Provide coaching, training, and clear performance expectations to drive success.
• Recruit, onboard, and retain top sales talent to build a winning regional sales organization.
• Develop and execute sales strategies delivering revenue growth and market share expansion.
• Set quarterly and annual targets, forecast performance, and ensure the team hits their numbers.

Skills

B2B sales leadership

Regional sales management

Power generation knowledge

Negotiation and closing

Relationship building

Forecasting and budgeting

Education

Bachelor’s degree in Business, Engineering, Electrical, Mechanical or related field

Master’s degree

Tools

Microsoft Office Suite

CRM software

Job description

We are a global power-equipment manufacturer establishing our U.S. West Coast presence with a focus on small-capacity international brand natural gas and diesel generator solutions for commercial, industrial, and residential markets. With decades of industry expertise and a premium product portfolio, we are now building a fully integrated distribution and service operation across California. We are currently expanding our California presence and seeking a proven sales leader to lead our distribution sales organization in the region.

Position Overview

The Director or Manager of Distribution Sales is a senior leadership role responsible for leading and developing a high-performing regional sales team, driving revenue growth across the California territory, and building lasting relationships with distribution partners and end-user customers. You will set the tone and direction for success—inspiring your team to hit and exceed ambitious goals while shaping strategy, improving processes, and staying ahead of the competition. This role can be based in either the Los Angeles(Prefer) or San Francisco metropolitan area, with frequent travel throughout the region.

Key Responsibilities

• Lead, inspire, and develop a regional sales team of distribution account managers and field sales representatives
• Provide coaching, training, and clear performance expectations to drive individual and team success
• Recruit, onboard, and retain top sales talent to build a winning regional sales organization
• Develop and execute sales strategies that deliver consistent revenue growth and market share expansion
• Set quarterly and annual targets, forecast performance, and ensure your team consistently achieves their numbers
• Identify and pursue new market opportunities, customer segments, and distribution channels
• Join your team on key customer calls to help advance opportunities and close major deals

Channel & Customer Relationship Management

• Build and strengthen relationships with distributor partners, electrical contractors, engineering firms, and industrial end-users
• Lead and optimize distributor relationships, growing sales through adding and developing distribution partners
• Manage the full sales cycle for strategic accounts—from lead generation to negotiation and closing

Cross-Functional Collaboration & Operations

• Partner across departments (marketing, service, supply chain, product management) to align strategy and deliver seamless customer experiences
• Manage budgets, oversee deal execution, and ensure CRM tools are used effectively by the entire sales team
• Track market trends, analyze competitor activity, and provide actionable insights to leadership
• Travel within the region to stay close to your team and customers (frequent travel required)

Qualifications

Minimum:

• Bachelor’s degree in Business, Engineering, Electrical, Mechanical or related field (equivalent experience considered)
• 8+ years of direct B2B selling experience in power generation, industrial equipment, or electrical distribution
• 5+ years of sales leadership experience managing and developing sales teams
• Strong track record of delivering revenue growth and achieving ambitious goals
• Deep understanding of natural gas and diesel generator systems, transfer switches, and power distribution equipment
• Excellent leadership, communication, and relationship-building skills
• Strong business acumen with hands‑on execution ability
• Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Preferred:

• Master’s degree in a business-related field
• Experience working with distribution channels and end-user customers
• Proven success in expanding client bases and building long-term partnerships
• Established relationships with electrical contractors, engineering firms, and industrial end-users in California
• Experience with Generac, Cummins, or comparable generator product lines
• Technical degree in Mechanical Engineering or Electrical Engineering