Lifecycle Growth Manager: AI-Driven Campaigns

Sword; United States; Remote; USD 93,000 - 147,000; Full time

Job summary

Sword is seeking a data-driven Lifecycle Marketing Manager to lead end-to-end customer journeys across Email, Push, and In‑App messages. You will design, build, and optimize multi-channel campaigns to activate, engage, retain, and monetize users while supporting partnerships and ad hoc campaigns.

Collaborate with product, design, engineering, and data teams to integrate events into Braze or Iterable, run experiments, and deliver personalized experiences.

Qualifications

• 3–5 years of lifecycle marketing, CRM, or retention marketing experience.
• Hands-on experience building automated workflows in Braze or Iterable.
• Experience using AI/LLM tools in daily work and proving results.
• Strong analytical skills with cohort analysis and BI tools.
• Basic HTML/CSS understanding for email template troubleshooting.
• Strong attention to detail and QA across campaigns.
• Highly organized, able to manage multiple campaigns concurrently.

Responsibilities

• Build and manage automated lifecycle campaigns across Email, Push, and In‑App.
• Optimize onboarding, activation, engagement, retention, and monetization journeys.
• Use AI/LLM tools to streamline briefs, copy variants, QA, and reporting.
• Design experiments for subject lines, send times, and content mix.
• Track core KPIs and share actionable insights with the team.
• Collaborate with Product Marketing, Brand Marketing, Partnerships and CS.
• Coordinate with Design, Product, Engineering, and Data for Braze events.

Skills

Lifecycle marketing

CRM platforms

AI/LLM tools

Analytics

Email marketing

HTML/CSS basics

Tools

Braze

Iterable

Looker

Tableau

Amplitude

Mixpanel

Job description

Sword is seeking a data-driven Lifecycle Marketing Manager to lead end-to-end customer journeys across Email, Push, and In‑App messages. You will design, build, and optimize multi-channel campaigns to activate, engage, retain, and monetize users while supporting partnerships and ad hoc campaigns.

Collaborate with product, design, engineering, and data teams to integrate events into Braze or Iterable, run experiments, and deliver personalized experiences.