Senior Customer Lifecycle & Growth Marketing Manager

eBSI Export Academy; United States; Remote; USD 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Full benefits package

Personal development stipend

Flexible PTO

No internal meeting Fridays

Mental health support

Zusammenfassung

Demandbase, a leading pipeline AI platform, is seeking a Senior Marketing Manager in the United States to design and run lifecycle programs that engage customers, drive product adoption, expansion, and retention. You will lead cross‑functional campaigns across Customer Marketing, Experience, Product Marketing, Sales and Professional Services to deliver scalable, data‑driven communications.

You will work with Marketo, ChurnZero and Pendo to enable segmentation, activation and triggered programs

Qualifikationen

• 7–10 years of lifecycle marketing, customer marketing, integrated campaigns, or a related discipline in B2B SaaS.
• Experience building integrated campaigns tied to product adoption, expansion, engagement, or retention.
• Experience with ABM or expansion campaigns across enterprise accounts and multiple personas.

Aufgaben

• Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.
• Lead near‑term campaigns focused on DBAI adoption with audience strategies and journeys.
• Build land‑and‑expand campaigns to grow within enterprise customers by engaging new units and stakeholders.
• Partner with Sales and Customer Experience to create account‑based expansion plays.
• Collaborate with Product Marketing on launches and translate them into customer campaigns.
• Prepare campaigns across channels including email, in‑product experiences, events, webinars, and content.
• Measure performance and optimize using engagement and product usage signals.

Kenntnisse

Lifecycle marketing

Customer marketing

Integrated campaigns

CRM marketing

Account-based marketing

AI fluency

Marketo

ChurnZero

Pendo

Tools

Marketo

ChurnZero

Pendo

Jobbeschreibung

Demandbase, a leading pipeline AI platform, is seeking a Senior Marketing Manager in the United States to design and run lifecycle programs that engage customers, drive product adoption, expansion, and retention. You will lead cross‑functional campaigns across Customer Marketing, Experience, Product Marketing, Sales and Professional Services to deliver scalable, data‑driven communications.

You will work with Marketo, ChurnZero and Pendo to enable segmentation, activation and triggered programs