Lifecycle Marketing Manager

PDS; Seattle (WA); Presencial; USD 110 000 - 150 000; Tempo integral

Resumo da oferta

PDS is seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines in Seattle. The role blends strategic thinking with hands-on execution, collaborating with product, engineering, analytics, growth, and marketing teams to deliver measurable business impact.

The ideal candidate is data-driven, highly autonomous, and able to build scalable customer journey programs that optimize outcomes across channels such as

Qualificações

• 5+ years of lifecycle marketing, CRM marketing, or growth marketing.
• Hands-on experience with Braze or a comparable customer engagement platform.
• Experience building and managing multi-step, multi-channel customer journeys.
• 3+ years of using data and analytics to drive marketing decisions and optimization.
• Strong A/B testing and experimentation experience.
• Collaborate with product and engineering teams on customer communication initiatives.
• Experience managing projects from strategy and planning through execution and performance analysis.
• Excellent communication, organizational, and stakeholder management skills.

Responsabilidades

• Develop and execute lifecycle marketing strategies focused on engagement and retention.
• Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
• Create and manage customer journeys within Braze or a similar platform.
• Define testing hypotheses, run experiments, and analyze campaign performance for improvement.
• Partner with product and engineering to establish data requirements and scalable messaging infrastructure.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with business goals.
• Build transactional and lifecycle programs integrated into product experiences.
• Establish and improve processes, workflows, and best practices for lifecycle marketing operations.

Conhecimentos

Lifecycle marketing

CRM marketing

Growth marketing

A/B testing

Ferramentas

Braze

Descrição da oferta de emprego

We are seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines. This role requires a blend of strategic thinking and hands-on execution, with close collaboration across product, engineering, analytics, growth, and marketing teams. The ideal candidate is data-driven, highly autonomous, and passionate about building scalable customer journey programs that deliver measurable business impact.

Key Responsibilities

• Develop and execute lifecycle marketing strategies focused on customer engagement and retention.
• Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
• Create and manage customer journeys within Braze or a similar marketing automation platform.
• Define testing hypotheses, execute experiments, and analyze campaign performance to drive continuous improvement.
• Partner with product and engineering teams to establish data requirements and scalable messaging infrastructure.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with broader business objectives.
• Build transactional and lifecycle programs that integrate seamlessly into product experiences.
• Establish and improve processes, workflows, and best practices for lifecycle marketing operations.

Required Qualifications

• 5+ years of experience in lifecycle marketing, CRM marketing, or growth marketing.
• Hands-on experience with Braze or a comparable customer engagement platform.
• Experience building and managing multi-step, multi-channel customer journeys.
• 3+ years of experience using data and analytics to drive marketing decisions and optimization efforts.
• Strong A/B testing and experimentation experience.
• Proven ability to collaborate with product and engineering teams on customer communication initiatives.
• Experience managing projects from strategy and planning through execution and performance analysis.
• Excellent communication, organizational, and stakeholder management skills.

Preferred Qualifications

• Experience in high-growth technology or fintech environments.
• Familiarity with customer data infrastructure and event-based marketing systems.
• Passion for process improvement and operational scalability.
• Experience supporting multiple products or business lines simultaneously.