Lifecycle Marketing Manager

PDS Inc.; Seattle (WA); Presencial; USD 80.000 - 113.000; Jornada completa

Descripción de la vacante

PDSINC, LLC is seeking a Lifecycle Marketing Manager to grow engagement and retention across multiple product lines in Seattle. You will design multi‑channel lifecycle campaigns using Braze, run experiments, and measure impact on key metrics.

You will partner with product and engineering to embed transactional and lifecycle programs into the product experience, and collaborate with growth analytics, product marketing, and design teams to align campaigns with broader go‑to‑market plans.

Formación

• 5–7 years of experience in lifecycle or growth marketing.
• Proficient in Braze or equivalent multi‑channel engagement platform.
• 3+ years of data‑driven decision making and test design.
• Experience collaborating with product and engineering teams.

Responsabilidades

• Build lifecycle strategy across multiple product lines for engagement and retention.
• Design and launch experiments across email, push, and in‑app messaging and analyze performance.
• Partner with product/engineering to define data requirements and scalable lifecycle programs.
• Collaborate with growth, analytics, product marketing, creative and design teams to align campaigns with GTM and product strategy.

Conocimientos

Lifecycle Marketing

Braze

Data-driven decisions

Product collaboration

Project management

Campaign optimization

Herramientas

Braze

Descripción del empleo

About the Role: As the Lifecycle Marketing Manager supporting multi-product, you'll grow engagement and retention strategies across our customers.

You Will

• Build lifecycle strategy across multiple product lines, with a focus on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging-defining hypotheses, building campaigns in Braze (or equivalent), and analyzing performance.
• Partner with product and engineering teams to define P0+ data requirements-defining latency and piping methodologies that will shape user journeys, improve product and messaging flows, and deliver scalable lifecycle and transactional programs that integrate with the product experience.
• Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have

• 5-7 years of experience in lifecycle or growth marketing.
• Proficient in Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
• 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experienced collaborating directly with product and engineering teams to integrate transactional and lifecycle marketing into primary product experiences.
• Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
• Experienced and passionate about creating scalable processes and constantly optimizing ways of working.
• Curious and energized by solving complex lifecycle challenges in new businesses.

Compensation: $70/hour

PDSINC, LLC is an Equal Opportunity Employer.