Brand Partnerships Manager - CPG Care | Growth & Revenue

TikTok Inc.; New York (NY); On-site; USD 117,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Holidays and wellbeing benefits

Job summary

TikTok is seeking a Brand Partnerships Manager for CPG Care in New York to lead client engagements, analyze performance data, and translate insights into revenue opportunities across the platform.

You will develop senior relationships with regional executives, coordinate with cross-functional teams, and guide account planning to maximize opportunities while driving growth and strategic conversations.

Qualifications

• 5+ years in media sales, digital marketing, brand advertising, or online advertising.
• Experience with digital media (TV/CTV/OTT/social).
• Knowledge of self-serve, auction, and biddable digital advertising buying.

Responsibilities

• Analyze account performance data to offer clients data-driven insights and improve TikTok's offerings.
• Sustain close communication with clients and internal stakeholders to maximize strategies and collaboration.
• Develop and maintain C-level relationships with regional executives to educate on TikTok's platform and drive revenue opportunities.
• Conduct regular business reviews with global sales teams and cross-functional stakeholders.
• Collaborate with Consumer, Content, Product and Revenue teams to drive KPIs.
• Lead the account planning process aligning brand and TikTok resources.
• Grow revenue and lead strategic conversations with clients.

Skills

Media sales experience

Digital media knowledge

Digital advertising platforms

Job description

TikTok is seeking a Brand Partnerships Manager for CPG Care in New York to lead client engagements, analyze performance data, and translate insights into revenue opportunities across the platform.

You will develop senior relationships with regional executives, coordinate with cross-functional teams, and guide account planning to maximize opportunities while driving growth and strategic conversations.