Strategic Brand Partnerships Lead, CPG

TikTok Inc.; New York (NY); On-site; USD 117,000 - 175,000; Full time

Job summary

TikTok's Global Business Solutions (GBS) Enterprise Ad Sales team drives revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. You will help businesses grow on a global platform, building relationships that turn advertisers into long-term partners and delivering data-driven insights to inform strategy.

Join a dynamic team that values creativity, collaboration, and results as you expand partnerships with global brands

Qualifications

• 5+ years of experience in media sales, digital marketing, brand advertising, and/or online advertising.
• Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.).
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.

Responsibilities

• Analyze account performance data to offer clients data-driven business insights, and to improve our account and advertising offerings.
• Sustain close communication with clients and internal stakeholders to maximize strategies and foster trust and collaboration.
• Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on TikTok's platform and drive revenue opportunities.
• Conduct regular business reviews and take a consultative, long-term approach to building productive client relationships, in collaboration with global sales teams and cross-functional stakeholders.
• Work with cross-functional teams across Consumer, Content, Product, and Revenue units to drive KPIs.
• Lead the account planning process aligning brand and TikTok resources to maximize opportunities.
• Grow revenue, educate, and lead strategic conversations with clients and navigate complex relationships.

Skills

Media sales

Digital advertising

Brand advertising

Online advertising

Digital media experience

Job description

TikTok's Global Business Solutions (GBS) Enterprise Ad Sales team drives revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. You will help businesses grow on a global platform, building relationships that turn advertisers into long-term partners and delivering data-driven insights to inform strategy.

Join a dynamic team that values creativity, collaboration, and results as you expand partnerships with global brands