Product Marketing Lead, Ad Solutions & Growth

TikTok; San Jose (CA); On-site; USD 159,000 - 360,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

TikTok is seeking an experienced Product Solutions & Operations Lead in North America to shape go-to-market strategies for advertising solutions, drive adoption, and deliver measurable business impact across client segments.

You will partner with cross-functional teams, lead market readiness, and oversee end-to-end product lifecycle from testing through launch and sustained growth, with a focus on revenue expansion.

Qualifications

• Direct experience in product marketing or related field with GTM responsibilities.
• Proven ability to influence product teams and cross-functional partners.
• Strong communication and presentation skills across technical and business stakeholders.
• Excellent problem-solving, documentation, and analytical abilities.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products.
• Define GTM and sales enablement strategy; manage lifecycle end-to-end.
• Analyze market trends and diagnose business challenges to grow adoption and revenue.
• Lead alignment across stakeholders to deliver GTM priorities.
• Partner with global product teams and other stakeholders to ensure market readiness.

Skills

Product marketing

Strategy & operations

Go-to-market strategy

Stakeholder management

Cross-functional collaboration

Communication

Problem solving

Job description

TikTok is seeking an experienced Product Solutions & Operations Lead in North America to shape go-to-market strategies for advertising solutions, drive adoption, and deliver measurable business impact across client segments.

You will partner with cross-functional teams, lead market readiness, and oversee end-to-end product lifecycle from testing through launch and sustained growth, with a focus on revenue expansion.