Growth-Driven Field & Brand Marketing Director

Gridco; Birmingham (AL); On-site; USD 90,000 - 150,000; Full time

Job summary

Gridco, a Birmingham-based utility contractor and engineering services company, seeks a Marketing Director to own marketing strategy and the agency relationship with CIG. Lead in-market branding, campaigns, events, and content that drive pipeline and revenue while partnering with HR on employer branding and growth.

You'll work close to BD to tie marketing activities to opportunities in Pipedrive, travel for Southeast events, and maintain brand consistency across customer-facing and

Qualifications

• 7+ years in B2B marketing, ideally in construction, utility, energy, or industrial services.
• Based in Birmingham, AL or willing to relocate and travel to Southeast events.
• Experience managing outside agencies or vendors and directing creative/production to brand standards.
• Ability to plan from strategy to hands-on execution: run events, coordinate content, and turn work quickly.
• Fluent with CRM (Pipedrive), marketing analytics tools, and modern AI/productivity tools.
• Track record of tying marketing activity to pipeline and measurable growth.

Responsibilities

• Own marketing strategy and direction: translate growth strategy into a marketing plan, calendar, messaging, and campaigns tied to pipeline and revenue.
• Manage the CIG relationship as the internal owner, brief their work, review deliverables, and lead scope reviews.
• Represent Gridco in the field at Southeast tradeshows, customer meetings, and events; capture content on-site.
• Connect marketing to BD and the CRM: partner with BD to link campaigns to opportunities in Pipedrive and ensure leads are followed up.
• Own the brand in-market: maintain brand consistency, manage local production, print, signage, and vendors, align customer-facing and employee-facing stories.
• Lead recruiting, culture, and internal marketing: collaborate with HR on employer branding and hiring content.
• Guide digital, content, and PR direction: set website/social/PR strategy with CIG, prioritizing data centers, fiber, and utility construction.
• Bring AI and technology into the function: apply AI to marketing workflows and reporting to scale a lean team.

Skills

B2B marketing

Agency management

Event planning

Content marketing

AI in marketing

Education

Bachelor's degree in marketing/communications

Tools

Pipedrive

Marketing analytics tools

Job description

Gridco, a Birmingham-based utility contractor and engineering services company, seeks a Marketing Director to own marketing strategy and the agency relationship with CIG. Lead in-market branding, campaigns, events, and content that drive pipeline and revenue while partnering with HR on employer branding and growth.

You'll work close to BD to tie marketing activities to opportunities in Pipedrive, travel for Southeast events, and maintain brand consistency across customer-facing and