VP of Growth Marketing & Brand Strategy

Arcoro Holdings Corp; Birmingham (AL); Híbrido; USD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) with Company match

Flexible PTO

Company-paid holidays

Remote/Hybrid Work

Descripción de la vacante

Arcoro Holdings Corp in Birmingham, Alabama, is seeking a Vice President of Marketing to spearhead brand awareness and demand generation. This role entails shaping Arcoro’s brand while also leading a skilled team to drive marketing initiatives within the construction industry.

The ideal candidate has over 10 years of marketing experience, emphasizing both strategy and execution, and will be responsible for creating a cohesive marketing framework that ensures effective pipeline management and brand positioning.

Join Arcoro to contribute to a collaborative culture that celebrates diversity and promotes innovation.

Formación

• 10+ years of B2B marketing experience, with at least 3-5 years in a VP or CMO-level role.
• Proven track record of owning both brand/content and demand generation.
• Understanding of SEO strategy and AI search visibility.

Responsabilidades

• Own the full demand generation strategy for new logo acquisition and expansion.
• Shape and steward Arcoro's brand through a repositioning.
• Lead the development and retention of a marketing team.

Conocimientos

B2B marketing experience

Brand management

Demand generation

SEO strategy

Marketing automation

Clear communication

Herramientas

HubSpot

Descripción del empleo

Arcoro Holdings Corp in Birmingham, Alabama, is seeking a Vice President of Marketing to spearhead brand awareness and demand generation. This role entails shaping Arcoro’s brand while also leading a skilled team to drive marketing initiatives within the construction industry.

The ideal candidate has over 10 years of marketing experience, emphasizing both strategy and execution, and will be responsible for creating a cohesive marketing framework that ensures effective pipeline management and brand positioning.

Join Arcoro to contribute to a collaborative culture that celebrates diversity and promotes innovation.