Brand & Growth Lead: Strategic Partnerships

CDW group; Chicago (IL); On-site; USD 89,000 - 126,000; Full time

Job summary

CDW seeks a Senior Brand Manager to act as the central liaison for top-tier partners, driving revenue, profitability and awareness across sales, finance, and marketing. You will guide strategy, education, and collaboration with senior leaders to maximize partner programs and product launches.

You’ll develop plans with target segments, educate teams on new products, and nurture executive relationships to sustain growth and market differentiation for assigned manufacturers.

Qualifications

• Bachelor’s degree with 4+ years sales/marketing experience or 8+ years in sales/marketing.
• 4+ years CDW PPM experience and 4+ years in sales/marketing or 8+ years in both areas.
• Prior experience in technology industry is a plus.

Responsibilities

• Be the subject matter expert in a partner's product line and programs.
• Analyze market information to identify opportunities and increase sales.
• Develop competitive positioning and differentiation for brands.
• Create marketing plans for partners and outline launch plans.
• Collaborate with Product Managers on target segments, pricing, and promotions.
• Educate pre-sales on new products and competitive advantages.
• Maintain executive relationships and communicate partner financials.
• Engage daily with assigned partner to align CDW and partner needs.
• Maximize profitability and reinvest funding strategically.

Skills

Partner management

Sales & marketing strategy

Product knowledge

Stakeholder communication

Education

Bachelor’s degree in Marketing

Job description

CDW seeks a Senior Brand Manager to act as the central liaison for top-tier partners, driving revenue, profitability and awareness across sales, finance, and marketing. You will guide strategy, education, and collaboration with senior leaders to maximize partner programs and product launches.

You’ll develop plans with target segments, educate teams on new products, and nurture executive relationships to sustain growth and market differentiation for assigned manufacturers.