B2B SDR: Lead Gen & Appointment Setter

Thomson Reuters; Ann Arbor (MI); On-site; USD 67,000 - 124,000; Full time

Job summary

Thomson Reuters is seeking a Sales Development Representative (SDR) in Ann Arbor, MI to generate qualified leads and move prospects into scheduled conversations with Account Executives. You will use outbound calls, email, video, and social media to reach decision makers within predefined targets, building relationships and providing value in every interaction.

The role emphasizes storytelling, time management, and proficiency with CRM and sales tools.

Qualifications

• One or more years of B2B or B2C inside sales experience.
• Outbound prospecting experience, successfully generating new business.
• Ability to tell a story with enthusiasm and influence others over phone, email, video.
• Strong time management and organization skills.
• Proficiency with Microsoft Office, CRM and/or web-based software programs.
• Goal oriented, driven to succeed.
• Collaborative/team player.
• High School diploma or equivalent required.

Responsibilities

• Make outbound phone calls to customers and prospects to set appointments.
• Create email and video campaigns to generate hand-raising opportunities.
• Use social media to connect and score potential leads.
• Collaborate with Marketing to assess ad campaign effectiveness and lead generation.
• Provide feedback on tools and packaging to improve sales effectiveness.

Skills

Outbound prospecting

Inside sales (B2B/B2C)

Storytelling communication

Time management

CRM proficiency

Sales automation tools

Education

High School diploma or equivalent

BA/BS preferred

Tools

Microsoft Office

CRM systems

Sales automation tools

Job description

Thomson Reuters is seeking a Sales Development Representative (SDR) in Ann Arbor, MI to generate qualified leads and move prospects into scheduled conversations with Account Executives. You will use outbound calls, email, video, and social media to reach decision makers within predefined targets, building relationships and providing value in every interaction.

The role emphasizes storytelling, time management, and proficiency with CRM and sales tools.