B2B Sales Lead – Gov & Corporate Training (Hybrid)

True North Consultants, Inc.; Baton Rouge (LA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

Retirement plan

Travel expenses reimbursement

Job summary

True North Consultants, Inc. is seeking a proven B2B sales professional to build the company’s sales function in Louisiana. The role blends new business development with relationship management, offering autonomy to shape strategy and pipeline growth.

You will split time between corporate/government training sales and expanding public-sector programs, engaging with HR, compliance, and operations leaders. Expect inbound leads and ongoing client relationships with significant earning potential.

Qualifications

• 3+ years of B2B sales: selling solutions, services or technology to businesses, government agencies or institutions, not to consumers.
• A track record of generating your own pipeline through cold calling and outbound prospecting.
• Experience with consultative sales, uncovering client needs before proposing a solution and managing longer, multi-step decisions.
• Comfort talking with executives, department heads and elected or appointed officials.
• Tech savvy enough to explain software and digital solutions clearly; familiarity with how software projects are scoped and delivered is a plus.

Responsibilities

• Sell custom eLearning, compliance and safety training, and LMS services to HR, compliance, EHS and operations leaders.
• Expand an established public-sector program to new municipalities, police departments and local courts.
• Prospect through cold calls, email, LinkedIn, networking and conferences.
• Lead discovery, coordinate pricing with the internal team, and move deals from first call through close.
• Over time, own proposals and RFP responses, and support key client relationships.

Skills

B2B sales

Prospecting

Executive dialogue

Tools

CRM software

LinkedIn

Job description

True North Consultants, Inc. is seeking a proven B2B sales professional to build the company’s sales function in Louisiana. The role blends new business development with relationship management, offering autonomy to shape strategy and pipeline growth.

You will split time between corporate/government training sales and expanding public-sector programs, engaging with HR, compliance, and operations leaders. Expect inbound leads and ongoing client relationships with significant earning potential.