B2B SaaS Paid Media Strategist Lead

Directive; Detroit (MI); A distancia; USD 90.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus

Unlimited PTO

Remote-friendly culture

Health benefits

Descripción de la vacante

Directive Consulting is a leading B2B marketing agency focusing on data-driven strategies for technology, industrial, and services markets. The Senior Paid Strategist role centers on building and managing robust Paid Media programs across multiple platforms, while communicating insights to clients and internal teams.

You will craft high-performing paid search and paid social strategies, optimize budgets, and drive ROI through analytics, storytelling, and collaboration with stakeholders.

Formación

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.

Responsabilidades

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners to align tasks and quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter and manage budgets for paid media campaigns.
• Execute and optimize PPC across Google Ads, Facebook Ads, and LinkedIn Ads.

Conocimientos

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

GA4/Analytics

Budget mgmt

Client comms

Storytelling with data

Herramientas

Google Ads platform

Facebook Business Manager

LinkedIn Campaign Manager

Descripción del empleo

Directive Consulting is a leading B2B marketing agency focusing on data-driven strategies for technology, industrial, and services markets. The Senior Paid Strategist role centers on building and managing robust Paid Media programs across multiple platforms, while communicating insights to clients and internal teams.

You will craft high-performing paid search and paid social strategies, optimize budgets, and drive ROI through analytics, storytelling, and collaboration with stakeholders.