Remote B2B Paid Media Lead — SaaS Growth

Directive; San Diego (CA); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

Paid company holidays

Birthday off

Traditional and Roth 401(k) with match

Annual bonus

Job summary

Directive Consulting, a leading B2B marketing agency, is seeking a Paid Strategist to drive day-to-day client deliverables, develop custom paid media strategies, and communicate with clients and internal teams. This remote-first role focuses on building high-performing paid search and paid social campaigns for technology, industrial, and services clients.

Travel to visit clients is approximately once per year.

Qualifications

• - 3+ years experience at a performance/digital marketing agency.
• - Experience with B2B SaaS/tech clients in an agency setting.
• - Deep expertise across paid search and paid social campaigns.
• - Proficiency with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• - Strong PPC fundamentals: keyword research, ad copywriting, bidding, optimization.
• - Ability to analyze campaign data with Google Analytics/GA4 and Excel.
• - Proven track record with mid-market or enterprise accounts.
• - Ability to tell stories with data and communicate strategy.

Responsibilities

• Oversee and optimize multiple Paid Media accounts.
• Support client contacts directly.
• Coordinate weekly with vendors on tasks and quality.
• Drive referrals through client relationships.
• Develop quarterly client strategies.
• Budget planning and optimization across channels.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate in CRM.
• Execute PPC campaigns across Google, Facebook, LinkedIn.
• Collaborate with Associate Director to meet goals.
• Analyze ROI and campaign performance.

Skills

Paid media strategy

B2B SaaS experience

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Analytics

Budget management

CRM proficiency

Communication

Tools

Google Ads Manager

Facebook Business Manager

LinkedIn Campaign Manager

GA4

Excel

Job description

Directive Consulting, a leading B2B marketing agency, is seeking a Paid Strategist to drive day-to-day client deliverables, develop custom paid media strategies, and communicate with clients and internal teams. This remote-first role focuses on building high-performing paid search and paid social campaigns for technology, industrial, and services clients.

Travel to visit clients is approximately once per year.