B2B Paid Media Strategist – SaaS Growth

Directive; Richmond (VA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Mental health benefits via Spring and/

Gympass

Unlimited PTO

401(k) with company match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency helping technology and services brands grow with data-driven paid media strategies.

As a remote-first firm, we collaborate across the US, delivering client-facing Paid Strategist work—from account oversight and strategy development to optimization across Google, Facebook, and LinkedIn—while focusing on ROI and scalability for mid-market and enterprise clients.

Qualifications

• 3+ years experience working at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong PPC knowledge: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign performance with Google Analytics/GA4/Excel to drive decisions

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors and partners to align on tasks and quality
• Drive referrals via client relationships and network
• Build strategies for clients each quarter
• Create and manage budgets for paid media campaigns across channels
• Understand client positioning and value propositions
• Ensure accurate lead routing in CRM
• Execute PPC campaigns across Google, Facebook, LinkedIn
• Collaborate with Associate Director to achieve goals
• Maximize ROI through keyword research, ad copywriting, and audience targeting

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data analysis

CRM usage

Agency experience

Communication

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is a leading B2B marketing agency helping technology and services brands grow with data-driven paid media strategies.

As a remote-first firm, we collaborate across the US, delivering client-facing Paid Strategist work—from account oversight and strategy development to optimization across Google, Facebook, and LinkedIn—while focusing on ROI and scalability for mid-market and enterprise clients.