B2B Paid Media Strategist (Remote)

Directive; Phoenix (AZ); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health support

Gym health benefits

Unlimited PTO

401(k) with match

Annual bonus

Newport Beach trip

Job summary

Directive Consulting is a leading B2B marketing agency focused on performance. The Paid Strategist should lead day-to-day client deliverables, craft paid media strategies, and communicate with clients and stakeholders to execute campaigns across Google Ads, Facebook, and LinkedIn.

The role emphasizes analytics, storytelling, and driving ROI for mid-market and enterprise clients. You’ll work with internal teams to optimize budgets, report results, and grow client relationships, with remote-first

Qualifications

• 3+ years experience working at a performance/digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work with Associate Director to ensure goals are achieved
• Execute and optimize PPC advertising campaigns across Google, Facebook, LinkedIn to maximize ROI

Skills

B2B SaaS

Paid search

Paid social ads

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Data analysis

Client leadership

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

GA4

Excel

Job description

Directive Consulting is a leading B2B marketing agency focused on performance. The Paid Strategist should lead day-to-day client deliverables, craft paid media strategies, and communicate with clients and stakeholders to execute campaigns across Google Ads, Facebook, and LinkedIn.

The role emphasizes analytics, storytelling, and driving ROI for mid-market and enterprise clients. You’ll work with internal teams to optimize budgets, report results, and grow client relationships, with remote-first