B2B SaaS Growth Specialist (Outbound Lead Gen)

Applause; Massachusetts; Hybrid; USD 45,000 - 55,000; Full time

Job summary

Applause is seeking a Business Development Representative to be the first contact for prospects, driving early-stage sales, qualifying outbound opportunities, and collaborating with marketing and sales teams. You will focus on generating qualified opportunities and supporting the field sales team.

Successful candidates will have strong communication skills, a background in enterprise SaaS or tech, and a proven track record in lead generation and customer acquisition.

Qualifications

• Ability to learn and execute outbound prospecting and account development strategies across markets.
• Strong communication skills and a desire to build a career in B2B SaaS or tech.
• Comfortable learning and using CRM, sales engagement, and lead-gen tools.
• Collaborative, results-driven, and able to engage stakeholders.

Responsibilities

• Cultivate high-quality outbound sales opportunities within targeted industry accounts.
• Qualify inbound inquiries and hand off to the appropriate sales executive.
• Support regional marketing initiatives, events, and campaigns.
• Partner with sales to execute territory plans and research key verticals.
• Articulate tailored value propositions to prospects and drive opportunities.
• Maintain records and forecasts in Salesforce and leverage LinkedIn/Hoovers.
• Proactively prospector across accounts to meet pipeline targets.
• Meet monthly/quarterly objectives for pipeline and forecasting.
• Develop business acquisition strategies for your region with clear milestones.

Skills

Communication skills

Lead generation

Prospecting

SaaS experience

Education

Bachelor's degree preferred

Tools

Salesforce

LinkedIn

Hoovers

Job description

Applause is seeking a Business Development Representative to be the first contact for prospects, driving early-stage sales, qualifying outbound opportunities, and collaborating with marketing and sales teams. You will focus on generating qualified opportunities and supporting the field sales team.

Successful candidates will have strong communication skills, a background in enterprise SaaS or tech, and a proven track record in lead generation and customer acquisition.