B2B SaaS Growth & Lead Gen Specialist

Applause; Framingham (MA); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

Framingham office

Job summary

Applause is seeking a Business Development Representative in Framingham, MA to drive early-stage sales by generating outbound opportunities and qualifying inbound inquiries. You’ll partner with marketing and sales, use Salesforce, LinkedIn, and Hoovers, and help expand our regional pipeline while meeting monthly targets.

You will work in a hybrid model, spending 1–2 days per week at our Framingham corporate office and leveraging a base of strong communication and enterprise SaaS experience to

Qualifications

• Ability to learn and execute outbound prospecting and account development strategies across assigned markets and accounts.
• Strong communication skills with an interest in building a career in B2B sales, SaaS, technology, or a related field. Previous sales experience is a plus.
• Comfortable learning and using sales and prospecting technology, such as CRM, sales engagement, and lead generation tools.
• Exceptional interpersonal skills, a collaborative team-first orientation, and a proven aptitude for engaging and influencing key stakeholders.
• Driven, self-motivated, and results-oriented with a strong sense of urgency to bring initiatives to completion.
• Creative problem solver with strong leadership skills to translate ideas into effective execution.
• Willingness to work from our Framingham, MA corporate office 1–2 days per week
• Bachelor’s degree preferred.

Responsibilities

• Cultivate high-quality outbound sales opportunities within targeted industry accounts, ensuring each prospect is thoroughly diagnosed for business challenges, mapped to Applause solutions, and qualified based on infrastructure, timeline, and budget.
• Serve as the primary liaison for inbound inquiries within your territory, qualifying potential leads before transitioning them to the appropriate sales executive.
• Contribute to the success of regional marketing initiatives, events, and solution-specific campaigns.
• Partner with sales executives to execute strategic territory planning and perform deep-dive research into key industry verticals.
• Articulate a compelling value proposition tailored to every prospect while working in lockstep with sales to convert new opportunities.
• Maintain meticulous records and pipeline forecasts within Salesforce.com, utilizing advanced prospecting tools such as LinkedIn and Hoovers to maximize efficiency.
• Engage in proactive tele-prospecting and qualification across both targeted and non-targeted accounts.
• Meet or exceed monthly and quarterly objectives for pipeline generation and forecasting to ensure field sales has a steady stream of qualified prospects.
• Develop and present comprehensive business acquisition strategies for your assigned region, outlining specific activity goals, key performance milestones, and necessary resources.

Job description

Applause is seeking a Business Development Representative in Framingham, MA to drive early-stage sales by generating outbound opportunities and qualifying inbound inquiries. You’ll partner with marketing and sales, use Salesforce, LinkedIn, and Hoovers, and help expand our regional pipeline while meeting monthly targets.

You will work in a hybrid model, spending 1–2 days per week at our Framingham corporate office and leveraging a base of strong communication and enterprise SaaS experience to