B2B Growth & Lead Development Specialist

Beacon Hill; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

Beacon Hill is seeking a Business Development Representative to drive new business opportunities and manage the full prospect lifecycle. You will engage with leads via email, calls, and social channels, qualify opportunities, and transition qualified leads to account executives for potential projects.

The role emphasizes outbound and inbound lead generation, nurturing, and strategic collaboration with GTM/ABM initiatives, while maintaining strong organizational skills and customer focus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum of 2 years of experience in B2B development strategy and execution or 2+ years of sales experience.
• Proven ability to drive results, be resilient, customer-first mentality and a growth mindset.
• Experience with demand generation strategies and tactics including inbound marketing, ABM, social media, paid media, and nurturing.

Responsibilities

• Prospecting and finding new business opportunities.
• Outbound marketing and sales strategies for lead generation via email, sequencing, phone, paid ads, social media, text, and online chat.
• Lead qualification to determine the most promising leads.
• Routing inbound leads to sales reps via email and discovery calls.
• Lead nurturing to develop relationships and build value for qualified lead conversions.
• Scheduling meetings for sales representatives with account executives.
• Social selling to expand the professional network and nurture relationships.
• Developing and executing GTM and ABM tactics with account executives.
• Other duties may be assigned.

Skills

Prospecting

Lead qualification

Lead nurturing

Scheduling meetings

Social selling

Networking

Strategy development

Outbound methodologies

Interpersonal skills

Communication skills

Time management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

HubSpot

Salesforce

Job description

Beacon Hill is seeking a Business Development Representative to drive new business opportunities and manage the full prospect lifecycle. You will engage with leads via email, calls, and social channels, qualify opportunities, and transition qualified leads to account executives for potential projects.

The role emphasizes outbound and inbound lead generation, nurturing, and strategic collaboration with GTM/ABM initiatives, while maintaining strong organizational skills and customer focus.