B2B Programmatic Growth Lead - Remote

Lever, Inc.; Oregon; Remote; USD 67,000 - 81,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Flex schedules

Work from anywhere

Job summary

Wpromote is seeking a Programmatic Manager (B2B) to lead and scale its growing B2B programmatic practice. You will oversee day-to-day operations across a portfolio of clients, onboard new advertisers, and contribute to multi-stakeholder campaigns with a focus on audience strategy and ABM-driven programs.

As a programmatic expert and individual contributor, you will collaborate with internal teams, agency partners, and clients to deliver high-performing campaigns, share industry knowledge, and

Qualifications

• 2-3+ years of hands-on experience managing programmatic campaigns
• Strong understanding of B2B buying journeys including ABM and funnel optimization
• Experience with DSPs and ad serving platforms and CRM integrations for audience activation
• Ability to analyze programmatic performance and connect metrics to business outcomes
• Knowledge of B2B analytics and martech ecosystems (GA, 6sense, Bombora, Demandbase)
• Strong communication skills to translate concepts into insights and recommendations

Responsibilities

• Lead B2B programmatic strategy development aligned to client objectives
• Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics
• Oversee campaign execution and optimization across display, video, native, and ABM programs
• Contribute to best practices for B2B audience segmentation and attribution
• Collaborate with data and tech partners to maximize platform capabilities
• Support new business by sharing programmatic insights, pricing considerations, and case studies
• Work with paid social, search, and content teams to create cohesive demand generation programs
• Share insights on trends, privacy, and audience strategies with internal teams and clients
• Maintain budgeting, pacing, forecasting, and performance reporting for accounts
• Resolve performance or relationship challenges with data-driven recommendations
• Represent the agency in meetings and industry events while building B2B programmatic expertise

Skills

Programmatic campaigns

B2B / enterprise

Campaign optimization

Client partnership

Communication

Tools

The Trade Desk

DV360

StackAdapt

CM360

Job description

Wpromote is seeking a Programmatic Manager (B2B) to lead and scale its growing B2B programmatic practice. You will oversee day-to-day operations across a portfolio of clients, onboard new advertisers, and contribute to multi-stakeholder campaigns with a focus on audience strategy and ABM-driven programs.

As a programmatic expert and individual contributor, you will collaborate with internal teams, agency partners, and clients to deliver high-performing campaigns, share industry knowledge, and