Programmatic Campaign Manager (B2B) (Fully Remote)

Wpromote; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Wpromote, a digital marketing agency, is seeking a mid-level professional to lead B2B programmatic strategy and optimize media delivery aligned with client objectives.

You will manage execution across display, video, native formats and ABM-driven programs, collaborating with data partners to maximize platform capabilities and support new business with programmatic insights.

Qualifications

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with B2B focus.
• Strong understanding of B2B buying journeys, including account-based marketing.

Responsibilities

• Lead B2B programmatic strategy development and align audience, messaging, and media delivery with client objectives.
• Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.

Skills

Programmatic campaign management

B2B marketing

ABM knowledge

Job description

• Lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives.
• Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.

Qualifications:

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with B2B focus.
• Strong understanding of B2B buying journeys, including account-based marketing.

Additional Info:

• Collaborate with key B2B data and technology partners to maximize platform capabilities.
• Support new business efforts by contributing programmatic insights and case studies.

Wpromote

Wpromote is a digital marketing agency specializing in integrated performance marketing. With a remote-first culture and recognition as a Best Place to Work, it fosters an inclusive environment with a strong work-life balance.