Senior Director, Remote B2B Programmatic Growth

Wpromote,-LLC-; United States; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Paid parental leave

Medical, Dental, Vision insurance

Job summary

Wpromote LLC is seeking a Senior Director, Programmatic to lead operations and oversee programmatic buying for B2B clients. This role requires a strategic mindset to define best practices tailored to B2B buying cycles and execute effective campaigns.

The position offers a remote-first culture with unlimited PTO and comprehensive benefits. The ideal candidate will have 8+ years of experience in programmatic management and be skilled in aligning marketing efforts with business objectives.

Qualifications

• 8+ years managing programmatic campaigns with B2B focus.
• Deep understanding of B2B buying journeys and funnel optimization.
• Proven experience linking programmatic metrics to business outcomes.

Responsibilities

• Lead programmatic strategy development aligned with business goals.
• Oversee campaign management across various media executions.
• Manage team workload prioritization and development.

Skills

Programmatic campaign management

B2B marketing expertise

Analytical skills

DSP proficiency

CRM integration

Communication skills

Cross-channel collaboration

Tools

GA4

Salesforce

HubSpot

Job description

Wpromote LLC is seeking a Senior Director, Programmatic to lead operations and oversee programmatic buying for B2B clients. This role requires a strategic mindset to define best practices tailored to B2B buying cycles and execute effective campaigns.

The position offers a remote-first culture with unlimited PTO and comprehensive benefits. The ideal candidate will have 8+ years of experience in programmatic management and be skilled in aligning marketing efforts with business objectives.