Senior Director, B2B Programmatic Strategy (Remote)

Wpromote; United States; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Parental leave

401(k) matching

Medical, Dental, Vision, Life

Job summary

Wpromote is seeking a Senior Director, Programmatic to oversee day-to-day operations of the programmatic buying division for multiple B2B clients. You will define vision, structure, and best practices for a growing B2B programmatic group as new clients come on board.

You will lead relationships with clients and partners, drive education on capabilities, and ensure successful campaign delivery with data-driven insights across DSPs and CRM integrations.

Qualifications

• 8+ years hands-on programmatic management, preferably B2B or enterprise in agency/DS P context.
• Deep understanding of B2B buying journeys, ABM, and funnel optimization.
• Advanced expertise with DSPs (TTD, DV360, StackAdapt) and data/CRM integrations.

Responsibilities

• Lead B2B programmatic strategy aligning audience, messaging, and media delivery to client objectives.
• Partner with analytics/strategy to tie programmatic impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across display, video, native, and ABM-driven programs.
• Manage a team and ensure workload prioritization and professional growth.
• Establish scalable B2B audience segmentation and multi-touch attribution best practices.
• Own relationships with key data/tech partners and evaluate new solutions.

Skills

Programmatic leadership

B2B marketing

DSP expertise

GA4 analytics

Executive communication

Cross-functional collab

Tools

TTD

DV360

StackAdapt

CRM integrations

Job description

Wpromote is seeking a Senior Director, Programmatic to oversee day-to-day operations of the programmatic buying division for multiple B2B clients. You will define vision, structure, and best practices for a growing B2B programmatic group as new clients come on board.

You will lead relationships with clients and partners, drive education on capabilities, and ensure successful campaign delivery with data-driven insights across DSPs and CRM integrations.