Senior Director, B2B Programmatic Growth & Strategy

Wpromote; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Half-day Fridays

401(k) with company matching

Unlimited PTO

LinkedIn learning & internal training

Job summary

Wpromote is seeking a Senior Director of Programmatic to lead the day-to-day operations of the B2B programmatic group across multiple enterprise clients.

The role reports to the SVP, B2B, and focuses on defining best practices, onboarding new advertisers, and driving cross-channel programmatic strategy aligned to CRM metrics. Strong leadership and industry thought leadership are essential.

Qualifications

• 8+ years hands-on programmatic campaign experience in agency/enterprise settings.
• Deep understanding of B2B buying journeys and ABM concepts.
• Proven ability to lead teams and manage client relationships at scale.

Responsibilities

• Oversee day-to-day programmatic operations for multiple B2B clients.
• Define vision, structure, and best practices for a growing B2B programmatic group.
• Own client relationships, budgeting, pacing, and campaign delivery.
• Lead cross-channel programs and align with analytics to drive CRM metrics.
• Mentor a team and establish scalable audience segmentation and attribution.

Skills

Programmatic leadership

B2B/enterprise experience

Client relationship management

Strategic thinking

Team management

Cross-functional collaboration

Thought leadership

Tools

The Trade Desk (TTD)

DV360

StackAdapt

DMP

CRM integrations

Job description

Wpromote is seeking a Senior Director of Programmatic to lead the day-to-day operations of the B2B programmatic group across multiple enterprise clients.

The role reports to the SVP, B2B, and focuses on defining best practices, onboarding new advertisers, and driving cross-channel programmatic strategy aligned to CRM metrics. Strong leadership and industry thought leadership are essential.