Senior Director, Programmatic B2B - Remote Leader

Lever, Inc.; Oregon; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Winter break

Flexible schedules

Work from anywhere

Parental leave

401(k) matching

Health insurance

Life insurance

Disability insurance

Class Pass credits

Job summary

Wpromote is seeking a Senior Director, Programmatic to oversee day-to-day operations and lead the programmatic buying division for multiple B2B clients. Reporting to the SVP, B2B, you will shape vision, structure, and best practices for a growing B2B programmatic group.

The role emphasizes enterprise audience segmentation, multi-stakeholder journeys, and onboarding new advertisers, with a focus on delivering campaigns across channels.

Qualifications

• 8+ years hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.
• Proven experience tying programmatic metrics to business outcomes (MQL SQL Opportunity Revenue).
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.
• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.

Responsibilities

• Lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
• Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.
• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.
• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.
• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.
• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.
• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.
• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.
• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

Skills

DSPs

CRM integrations

GA4 analytics

Executive communication

Tools

Salesforce

HubSpot

Job description

Wpromote is seeking a Senior Director, Programmatic to oversee day-to-day operations and lead the programmatic buying division for multiple B2B clients. Reporting to the SVP, B2B, you will shape vision, structure, and best practices for a growing B2B programmatic group.

The role emphasizes enterprise audience segmentation, multi-stakeholder journeys, and onboarding new advertisers, with a focus on delivering campaigns across channels.