B2B Programmatic Growth Director

twentysix; El Segundo (CA); On-site; USD 160,000 - 230,000; Full time

Job summary

twentysix is seeking a seasoned Senior Programmatic Strategist to lead B2B demand programs, shaping audience, messaging, and media delivery to meet client objectives and linking programmatic activity to CRM and pipeline metrics.

You will manage a small team, establish scalable best practices, and own relationships with key data/tech partners while contributing to new business and coordinating with paid social, search, and content teams.

Qualifications

• 8+ years hands-on programmatic campaign management.
• Deep understanding of B2B buying journeys and ABM.
• Advanced DSP, data platforms, and CRM integrations.
• Proven ability to tie programmatic metrics to business outcomes.
• Analytical fluency with GA4, Salesforce, HubSpot and attribution tools.
• Executive communication to distill technical details into business insights.
• Collaborative cross-disciplinary work across teams.
• Curiosity about evolving ad tech and privacy trends.

Responsibilities

• Leading B2B programmatic strategy development aligned to client objectives.
• Partnering with analytics to connect programmatic impact to CRM and pipeline metrics.
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programs.
• Managing a team (2+), prioritizing workload and developing staff.
• Establishing scalable best practices for audience segmentation and attribution.
• Owning relationships with data/tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase).
• Contributing to new business with programmatic POVs, pricing models, and case studies.
• Guiding cross-channel collaboration with paid social, search, and content teams.
• Providing thought leadership on trends, privacy, and audience intelligence.
• Ensuring budgeting, pacing, forecasting, and quarterly business reviews.
• Serving as escalation point for performance, strategy, or client-relations issues.
• Representing the agency at B2B industry events and with tech partners.

Skills

Executive communication

Analytical mindset

Cross-functional collaboration

Strategic thinking

B2B demand generation

Mentoring

Tools

TTD

DV360

StackAdapt

GA4

Salesforce

HubSpot

LiveRamp

Job description

twentysix is seeking a seasoned Senior Programmatic Strategist to lead B2B demand programs, shaping audience, messaging, and media delivery to meet client objectives and linking programmatic activity to CRM and pipeline metrics.

You will manage a small team, establish scalable best practices, and own relationships with key data/tech partners while contributing to new business and coordinating with paid social, search, and content teams.