Remote B2B Programmatic Campaign Lead

Wpromote; United States; Remote; USD 67,000 - 81,000; Full time

Benefits offered by this job

Remote‑first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision, Life, Pet &_H

Parental leave

Sponsored life insurance

Annual class pass credits

Job summary

Wpromote is seeking a Programmatic Manager (B2B) to lead and scale our growing B2B programmatic practice. You will oversee day‑to‑day campaign operations, onboard new advertisers, and shape best‑in‑class audience strategies and measurement.

This role emphasizes strategy, execution, and client partnership within a remote‑first culture. You will collaborate with internal teams, agency partners, and clients to deliver high‑performing campaigns while driving programmatic excellence and education

Qualifications

• 2–3+ years of hands-on programmatic campaign management, ideally for B2B or enterprise clients.
• Strong understanding of B2B buying journeys and ABM concepts.
• Experience with DSPs and ad serving platforms and CRM integrations.
• Ability to translate data into actionable optimization and client recommendations.

Responsibilities

• Lead B2B programmatic strategy aligned to client objectives and ROI.
• Collaborate with analytics and strategy teams to link programmatic impact to pipeline metrics.
• Manage campaign execution and optimization across display, video, native, and ABM programs.
• Develop best practices for audience segmentation and multi-touch attribution.
• Partner with data and technology vendors to maximize platform capabilities.
• Support new business efforts with programmatic insights and case studies.

Skills

Programmatic advertising

B2B marketing

Campaign optimization

Data analysis

Cross-team collaboration

Tools

The Trade Desk

DV360

Campaign Manager 360

LiveRamp

6sense

Bombora

Demandbase

Job description

Wpromote is seeking a Programmatic Manager (B2B) to lead and scale our growing B2B programmatic practice. You will oversee day‑to‑day campaign operations, onboard new advertisers, and shape best‑in‑class audience strategies and measurement.

This role emphasizes strategy, execution, and client partnership within a remote‑first culture. You will collaborate with internal teams, agency partners, and clients to deliver high‑performing campaigns while driving programmatic excellence and education