B2B Product Marketing Manager: Developer-Focused Content

Hedra

San Francisco (CA)

On-site

USD 130,000 - 180,000

Full time

8 days ago
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Benefits offered by this job

Equity
Healthcare
401K
Lunch and snacks

Job summary

Hedra in San Francisco is seeking a Product Marketing Manager to turn our technical capabilities into content that helps developers understand what they can build and helps sales teams win business. You will own content strategy and production for our B2B, sales-led model, writing technical product stories, customer case studies, use cases, and launch materials that move buyers from interest to evaluation.

You’ll partner with marketing, sales, product, and engineering to earn the trust of

Qualifications

  • 5+ years in B2B product marketing with ownership of content strategy and production.
  • Exceptional writing with ability to explain complex products clearly.
  • Experience marketing to developers or technical buyers.
  • Strong technical fluency to discuss APIs, models, latency, cost, and reliability.
  • Experience supporting sales through technical evaluations and multi-stakeholder buys.
  • Track record of taking content from research to publication and distribution.

Responsibilities

  • Own content strategy and editorial calendar for developer and buyer audiences.
  • Write and ship product explainers, technical articles, customer stories, and launch content.
  • Create sales enablement content: decks, one-pagers, evaluation guides.
  • Develop credible technical stories from engineers, docs, and product use cases.
  • Build customer proof with case studies grounded in real workflows and results.
  • Adapt content across website, blog, email, LinkedIn, and sales outreach.
  • Collaborate with video and developer-facing teams on scripts and assets.
  • Improve content based on performance and sales feedback.
  • Contribute to messaging, positioning, and market insights for product decisions.

Skills

Content strategy
Writing ability
Developer/technical marketing
Technical fluency
Sales enablement content
Publishing tools

Tools

Publishing tools

Job description

Hedra in San Francisco is seeking a Product Marketing Manager to turn our technical capabilities into content that helps developers understand what they can build and helps sales teams win business. You will own content strategy and production for our B2B, sales-led model, writing technical product stories, customer case studies, use cases, and launch materials that move buyers from interest to evaluation.

You’ll partner with marketing, sales, product, and engineering to earn the trust of

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