Marketing Leader: Growth, Developer & Enterprise

Hedra, Inc; San Francisco (CA); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive compensation and equity

Healthcare benefits

401K

Lunch and snacks at the office

Job summary

Hedra, Inc. seeks a Head of Marketing in San Francisco to own the growth engine: brand and positioning, the website, demand generation, and developer acquisition.

You’ll craft narratives for developers, technical buyers, and enterprise teams, turning clarity into signups, API keys, and pipeline. This is a hands-on leadership role: set the marketing standard, write emails, orchestrate launches, and manage content and social across a startup.

Qualifications

• 7–10 years in marketing spanning positioning and demand generation, with at least part of it marketing to developers or technical buyers (API products, dev tools, or infrastructure).
• Exceptional writer — portfolio of launch emails, blog posts, and messaging docs, with a paid writing exercise.
• Hands-on with modern SEO and GEO across a full site: landing pages, documentation, and structured content.
• Track record owning demand generation and developer acquisition from first touch to signup or pipeline.
• Comfortable treating the website as a conversion surface and shipping live changes with design/engineering.
• Experience with paid and social acquisition and managing budgets or specialists.
• Comfortable operating solo in a CMS and an ESP without support staff.
• Has run coordinated multi-channel launches, ideally in a startup.
• Leadership trajectory: managed a small team or ready to.

Responsibilities

• Own brand and positioning across developers (API/platform), prosumers, and enterprise, leading the shift toward B2B and developer audiences.
• Own website strategy and conversion: landing pages, pricing, and paths that turn visits into signups or API keys.
• Own SEO and GEO across the entire site, including developer docs and landing pages.
• Build demand generation and developer acquisition: manage channel mix and report funnel performance.
• Direct paid and social as acquisition channels, either hands-on or by briefing specialists.
• Own launch orchestration with coordinated site, email, blog, video, and social plans.
• Write and own product marketing emails and lifecycle segmentation for developer, prosumer, and enterprise audiences.
• Own the blog as an editorial channel aligned to launches.
• Run competitive intelligence and feed insights into messaging and pages.
• Write or edit video scripts with the Senior Video Producer to carry positioning across long-form content.
• Define messaging guardrails for social/DevRel teams.
• As the org grows, take on managing content and social functions.

Skills

Marketing leadership

Developer marketing

Content strategy

SEO & content

Education

Bachelor's degree in Marketing

Tools

CMS

ESP

CRM

Job description

Hedra, Inc. seeks a Head of Marketing in San Francisco to own the growth engine: brand and positioning, the website, demand generation, and developer acquisition.

You’ll craft narratives for developers, technical buyers, and enterprise teams, turning clarity into signups, API keys, and pipeline. This is a hands-on leadership role: set the marketing standard, write emails, orchestrate launches, and manage content and social across a startup.