Marketing Growth Lead for Developers & Enterprise

Hedra; San Francisco (CA); On-site; USD 170,000 - 250,000; Full time

Benefits offered by this job

Equity

Healthcare

401K

Lunch & snacks

Job summary

Hedra is seeking a Head of Marketing to own the growth engine, including brand, website, demand generation, and developer acquisition. You will craft positioning, ship site changes, run launches, and write emails yourself across developer, prosumer, and enterprise tracks.

The early months focus on execution rather than delegation, setting a high marketing standard. The role encompasses content, social, and DevRel, with in-house leadership of a full spectrum marketing function in a startup-scale

Qualifications

• 7–10 years in marketing spanning positioning and demand generation, with developer/technical buyers focus.
• Excellent writing ability with a portfolio of launches, blogs, and messaging docs.
• Hands-on SEO and GEO across a full site, not just a blog.
• Track record owning demand generation and developer acquisition, with measurable funnel results.
• Experience shipping landing pages, conversions, and growth experiments with design/engineering collaboration.
• Familiarity with paid and social channels and managing a budget.
• Comfort operating solo in a CMS and ESP.
• Led coordinated multi-channel launches, ideally in startups.
• Leadership trajectory or readiness to manage a small team.

Responsibilities

• Own brand and positioning across developers, prosumers, and enterprise, and lead the shift toward B2B and developer audiences.
• Own website strategy and conversion: landing pages, comparison pages, pricing, and paths that turn visits into signups or API keys.
• Own SEO and GEO across the entire site, including developer docs and pages optimized for search and how answer engines surface sources.
• Build demand generation and developer acquisition: own channel mix, run experiments, report on funnel from first touch to signup and enterprise pipeline.
• Direct paid and social as acquisition channels, whether you run them or brief specialists.
• Own launch orchestration: coordinated site, email, blog, video, and social plans with consistent messaging.
• Write and own product marketing emails and lifecycle segmentation across developer, prosumer, and enterprise audiences.
• Own the blog as an execution channel with an editorial calendar aligned to launches.
• Run competitive intelligence and feed insights into messaging and comparison pages.
• Write or heavily edit video scripts with the Senior Video Producer for long-form content.
• Define messaging guardrails for social/DevRel and video teams.
• As the org matures, assume management of content and social functions.

Skills

Developer marketing

Excellent writing

SEO & GEO

Demand generation

Multi-channel launches

CMS & ESP

Budget management

Leadership / management

Independent / self-starter

Funnel analytics

Tools

CMS

Email Service Provider (ESP)

Job description

Hedra is seeking a Head of Marketing to own the growth engine, including brand, website, demand generation, and developer acquisition. You will craft positioning, ship site changes, run launches, and write emails yourself across developer, prosumer, and enterprise tracks.

The early months focus on execution rather than delegation, setting a high marketing standard. The role encompasses content, social, and DevRel, with in-house leadership of a full spectrum marketing function in a startup-scale