B2B Content Marketing Lead — Health Tech

August Health; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

August Health is seeking a Content Marketing Manager to shape the brand narrative and engage the market through thought leadership, customer spotlights, and social content. You will own end-to-end creation from concept to publication, collaborating with executives to outline articles, and producing case studies or video scripts.

You’ll lead content across blogs, LinkedIn, newsletters, and events, ensuring consistency and audience relevance while translating insights into compelling stories for a

Qualifications

• 5+ years of experience in content marketing for a B2B startup or similar environment.
• Experience building and executing a content calendar across multiple channels.
• Capable of producing articles, case studies, video scripts, and thought leadership pieces.
• Strong storytelling that aligns with brand narratives.
• Experience managing LinkedIn content for brand accounts and executives.
• Ability to translate data and customer insights into compelling stories.
• Excellent writing and editing skills with high attention to detail.
• Highly organized with ability to manage multiple projects and deadlines.

Responsibilities

• Own the content calendar across blogs, LinkedIn, newsletters, event programming and sales enablement.
• Write, edit, and publish thought leadership content, including articles, blogs, and video scripts, from start to finish.
• Run LinkedIn content for the brand account and key thought leaders, from planning posts to writing and publishing.
• Write and produce customer stories, testimonials and case stories that demonstrate impact; support event content and programming.
• Plan person-based newsletters with key stakeholders.
• Repurpose content across formats, audiences, and channels.
• Track performance of content initiatives and share actionable insights.
• Ensure brand consistency and narrative cohesion across all channels.

Skills

Content calendar management

B2B content marketing

Storytelling

LinkedIn content

Video scripts

Editing

Project management

Story sourcing

Events/content creation

Healthcare knowledge

Tools

HubSpot

Google Analytics

CMS platforms

Canva

Job description

August Health is seeking a Content Marketing Manager to shape the brand narrative and engage the market through thought leadership, customer spotlights, and social content. You will own end-to-end creation from concept to publication, collaborating with executives to outline articles, and producing case studies or video scripts.

You’ll lead content across blogs, LinkedIn, newsletters, and events, ensuring consistency and audience relevance while translating insights into compelling stories for a