B2B Marketing Manager — Construction & Geotechnical Growth

Construction Material Testing; Bowling Green (KY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Travel for regional offices

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outbound campaigns. You will drive proposals and content that convert, collaborating with engineers and the business development team to turn insights into measurable results.

The role requires 5+ years in B2B marketing in the AEC/construction sector, hands-on website and analytics experience, and the ability to manage a calendar and produce compelling copy.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/construction experience

Website stack / SEO basics

CRM experience

Copywriting

Proposal development

Calendar management

Curiosity about compaction test

Job description

Construction Material Testing seeks a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outbound campaigns. You will drive proposals and content that convert, collaborating with engineers and the business development team to turn insights into measurable results.

The role requires 5+ years in B2B marketing in the AEC/construction sector, hands-on website and analytics experience, and the ability to manage a calendar and produce compelling copy.