B2B Marketing Manager - Construction & Geotech Growth

Construction Material Testing; New Haven (CT); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library and proposal templates, and drive content and campaigns that open new markets. You will coordinate with engineers on technical articles and case studies, and report on results monthly.

The role emphasizes hands-on website, analytics, CRM, and copywriting with a strong focus on measurable proposals and market expansion.

Qualifications

• 5+ years in B2B marketing with 2+ years in AEC/Construction/Engineering.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/Construction/Engineering

Website stack

Search analytics

CRM

Copywriting

Proposals library

Calendar management

Tools

CRM

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library and proposal templates, and drive content and campaigns that open new markets. You will coordinate with engineers on technical articles and case studies, and report on results monthly.

The role emphasizes hands-on website, analytics, CRM, and copywriting with a strong focus on measurable proposals and market expansion.