B2B Marketing Manager — Construction & Geotech Growth

Construction Material Testing; Norfolk (VA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, search performance, and the qualifications library. You will guide content with engineers, manage project sheets and proposals, and run multi-channel campaigns to expand markets.

Success hinges on precise branding and measurable outcomes in lead generation and materials testing services. The role requires 5+ years in B2B marketing (2+ in AEC/construction), strong website/CRM skills, and the ability to produce copy

Qualifications

• 5+ years in B2B marketing; at least 2 in the AEC/construction/engineering/industrial services sector
• Hands-on with a modern website stack, search analytics, and a CRM
• Writes clean, specific copy
• Has built proposals or qualifications packages for professional services pursuits
• Organized enough to run a calendar and curious enough to learn what a compaction test is

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly
• Keep brand, messaging, and claims accurate and consistent across every public channel

Skills

B2B marketing

Website & SEO

CRM

Copywriting

Tools

Website stack

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, search performance, and the qualifications library. You will guide content with engineers, manage project sheets and proposals, and run multi-channel campaigns to expand markets.

Success hinges on precise branding and measurable outcomes in lead generation and materials testing services. The role requires 5+ years in B2B marketing (2+ in AEC/construction), strong website/CRM skills, and the ability to produce copy